A marketing plan shows your investors how effectively you will use your limited resources to increase revenue and attain a competitive advantage in your market. To do this you must inform the bank and your investors of the specific market conditions. They will want to know who your competition is and whether the market you are entering provides potential profit. You must lay out your marketing strategy, which is the foundation of a strong marketing plan. A tactical plan including details of specific action in accordance to a time horizon help your investors see how you will promote your business and enter the market. They will also want to see your future market prospects.
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