17 May Why I’m Always Blogging
Here at the M&A blog, we’re working to create and distribute as much relevant and interesting content as we can almost as quickly as we are able to do so. The reason is painted very well by industry professional John Grimley. John and I actually connected not too long ago via email. I love his strategy. It combines all of today’s relevant internet mediums including Linkedin, blogging and Twitter to bring people together and enhanced middle-market deal-flow. David Teten of FFVC has been a long-time advocate of using social channels for deal-origination. Here are some of the biggest benefits:
- Exposure. The audience is unlimited. Period.
- Interaction. You can ultimately build a veritable community of readers and like-minded fellow deal-makers in your field, ensuring you always have someone to bounce ideas off of. After all, business is personal.
- Targeting. Ultimately, those who matter to you are the ones who’ll reach out and you can filter all the rest. I had a good friend at a local firm who wanted to always avoid dealing with what he called the “riff-raff”, but unfortunately you have to kiss (and kindly ignore) quite a few frogs. to get things done.
- Deal-origination. We have a very close partner company who recently engaged with a $5M EBITDA firm thanks to their ranking in Google for some high-profile search terms. All it takes is one and a good reputation for getting deals done.
Not everyone uses blogging as an outlet for ideas like I do, but I would add that to the list as well if it were applicable more broadly.
If you’re in this industry, it’s best to start blogging and interacting. Times are changing and so are the ways we interact and do business on both a local and a global scale.