30 Jan We Don’t Like Ignorant Clients
This may sound pompous, but let me explain. We love all clients. We also like educating clients as to the benefits of what we do. But, after we do, we want our clients to be experts. Nothing is worse than someone who does something just because they think it is a good idea. I’m a big advocate of not doing something without 1) a real reason for doing so other than others have done it in the past with some success and 2) education as to the true process, risks and costs involved.
We’ll be patient with you, but we hope that after we’re done with you, you have enough understanding to be effective, but not enough braggadocio to think you can outsmart the law. The only thing worse than an ignorant public company owner is a nefarious one.
Ignorance is Not Bliss
It’s unfortunate that this industry is filled with crooks. Some crooks are bona-fide, while some players were slapped by the SEC as an “example.” Nonetheless, care should be exercised and wisdom actively sought so as to avoid the ignorance trap. We’re the regular beneficiary of a new client who was either told something completely out in left field to sell them something or they were actually sold something that had little value for a criminal price or they were sold something that had value at a criminal price.
It constrains our potential clients when they come to us after having already spent six figures on virtually nothing, only to find they have to start from scratch. The process is always cheaper than 90% of operators in the market make it out to be.
The Problem With Expert Crooks
Even worse than the occasional ignoramus is the expert feigning ignorance who’s trying to get either something for free or screw some investors out of their hard-earned cash. It’s this man’s opinion that rarely is there a true “expert” that willfully breaks the law. A true expert not only maintains professionalism, but also maintains some humility in the fact that most crooks get caught and that monetary reward, regardless of how promising, isn’t worth the sacrifice of integrity (now I’m really getting pompous).
Again, let me be clear. We love our clients, but by the time they’re done being our clients, we hope they’re no longer ignorant to the benefits and risks of getting their company publicly traded.