17 Feb Staying Competitive with Asia
Marketing Charts just released an interesting article outlining how Asians are watching less television than any other ethnic group. Is it any wonder that they are beating us the race to be more technical and educated. According to the study, Asians watch about 96 hours of television per month, while 211 hours of television are consumed by African Americans (the highest demographic).
The trends in education versus television viewing doesn’t stop there. According to the research, girls watch less than boys. In general, girls are now more educated than boys and more likely to complete a degree than boys. It may not be wise to assume causation, or even a correlation for that matter, but it certainly is interesting to see what the trends are and how they may relate.
Also of note: television has pretty much tapered off and not too much growth has taken place. While Facebook has not yet even come close to surpassing television, it is certainly replacing some of the free time that people have with other mediums.
I listened to an interesting discussion from the CEO of REI here in Seattle not too long ago where she spoke of a meeting she had with the CEO of Best Buy. In the conversation, she pointedly remarked that they were direct competitors because they were competing for peoples’ spare time. Sad but true. And it would be interesting to see what Asians and girls are replacing their time with vs. other demographics. Perhaps reading nuclear physics?
With leaders clamoring over what to do with education vs. America and international competition, it may be wise to take a look at habits such as watching too much television. Maybe mom was right, maybe TV does rot your brain.