The experienced and knowledgeable bankers at Deal Capital Partners, LLC hold both transactional and operational experience across the digital and ecommerce market segment. Our transaction professionals have spent time working directly inside some of the world’s most well-recognized brands, assisting brand owners in changing the way consumers shop and interact with retailers. Because today’s consumer is more empowered than ever before, they demand excellence in their desktop and mobile shopping experiences. Our team provides specialty transaction and capital consulting solutions for companies on the forefront of some of the most interesting and growing opportunities in eCommerce. Regardless of company size or specialty sector, our eCommerce team serves the online retailing sector including everything from household products to digital marketing solutions.
In terms of size, the consumer sector—which includes eCommerce—is the largest sector of the United States economy. Not only does the size of the consumer products and digital commerce market dwarf many other industries, the industry continues to undergo significant changes as many technology companies push the boundary, often driven by fickle consumer demands. Because out team understands the dynamic trends within the digital economy, we can provide significant value-add to the firms we serve. A complete understanding of things like consumer branding, strategic positioning, advanced logistics and technology implementation—especially as it relates to digital retailing—is paramount to delivering the best possible transaction experiences for our customers.
Delivering quality market results for eCommerce requires an in-depth understanding of today’s consumer demands and where the market demand shifts going forward. For instance, today’s consumer is more health and environmental-conscious than ever before, preferring things like lower-calorie, smart foods that have the smallest possible impact on the environment. In addition, branded consumer products are seeing competitive destruction from less-expensive, quick-delivered online brands which has shifted the balance of power among even the largest traditional consumer retail giants. Social media (including Facebook, Twitter, Pinterest and others) is significantly impacting the methods for both consumer targeting, loyalty and consumption as well. Maximizing value within your enterprise in today’s ever-shifting digital economy requires a high-level understanding of macro trends combined with a granular approach to the details of the literally thousands of niches within eCommerce.
For growing, profitable companies, we provide the experience to delivery substantial results for everything from capital formation to mergers and acquisitions.
Today’s consumer brand is greatly influenced by a strong affinity toward digital connectivity. In 2015 eCommerce sales increased nearly 15% to over $340B in 2015 according to the U.S. Census Bureau reports. While eCommerce still only accounts for less than 10% of overall commerce, it continues to massively outpace the growth of traditional brick-and-mortar sales.
According to Google, mobile conversion rates have grown by as much as 30% year-over-year. According to a Deloitte survey, 33% of shoppers conclude they spend more when they use tablets and smartphones as part of their overall shopping processes. Mobile is likely to have some of the biggest and most transforming impact on the traditional retail landscape.
Digital and mobile-influenced consumer product sales continue to grow in excess of the general market. In a survey of more than 3,000 consumers Deloitte found strong correlations between in-store purchases and the interactions consumers had on digital devices, including desktop, tablet, smartphones and other wearable devices. Year-over-year, the growth of digitally-influenced on and offline purchases has seen growth numbers as high as 25% with the strongest data produced from the automotive, entertainment and baby segments. However, growth was positive across the board for eCommerce-driven sales including electronics, home furnishings, apparel, health/wellness, commercial supplies and food/beverage.
Source: Deloitte–“Navigating the Digital Divide”