Lead Generation: Push vs. Pull
Different marketing methodologies can produce amazingly differing results. In my career, I’ve engaged in just about every type of outreach program imaginable from direct mail to direct door-to-door sales & telemarketing. Each method has its pros and cons, but none represents the “silver bullet” for gaining more customers and bringing in more deals. In fact, in my experience on both sides of the sales and marketing isle, there is not one superior method to customer acquisition. That is why we actively engage in both.
In the process of pushing, pulling, begging and annoying there are a few different nuances to the two methodologies that are worth discussing. Namely, push drives volume, pull breads sustainability.
The Push
When we think of push sales, we’re often turned-off by the thought of high-flying telemarketers, pushy door-to-door salesmen and would-be entrepreneurs thinking that you’re missing something in your life. The reality is that push salespeople are what make the world go around. They’re the money-drivers of the world. In both corporate B2B and consumer B2C, the push(y) sales person can drive more volume, more sales and more leads than almost all of the other channels combined.
If you want to grow and grow quickly, focusing on the sales and lead pipeline will fundamentally help to grow the business and do so quickly. Every successful Fortune 500 executive knows
The Pull
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