Companies that can successfully acquire other assets and business are usually quite popular with shareholders since the value of their shares can increase as the overall value of the company increases. It is important to remember that there is also a “dilution” factor which can decrease share value when too many shares are issued without a concurrent marketing effort which adds to the attractiveness of the stock. Even a small dividend to shareholders usually has a magical effect on shareholders and share value. One of the great advantages of trading companies, is the ability to issue stock to acquire assets, rather than money. When doing so, however, it is important to do so strategically, keeping in mind factors such as dilution, share value, and control. Again, having a carefully planned acquisition strategy is important.