05 Nov Communication for Business Growth
Face it, your business succeeds or fails on its business communication. You may think that sales and marketing are the two most important facets of your business. They are indeed important, but they are both dependent upon good business communication.
Without sales of products or services, you have no revenue and shortly, no business. You know that well enough. But sales are made when your message is communicated correctly to your customer. Repeat sales, customer loyalty, and word of mouth referrals can only happen when a satisfied customer is convinced that your product fulfilled the promise made by your business communication. Marketing attracts customers to your company when the message clearly conveys an understanding of those customers’ needs, and how your product can satisfy those needs better than any competing product or company.
Relationships are based on communication. If you can’t communicate with someone, you can’t build a relationship with them. Ever had an argument with someone who refused to pay any attention to what you said? Or who continually misunderstood you? Painful, wasn’t it? The sales relationship you create with a prospect, and the marketing relationship you create with the public, can only be created and strengthened when you are communicating effectively with people in a way that they can receive and understand your message.
If you are not paying attention to your business communication, you are not paying appropriate attention to your business. You certainly cannot grow your business without ensuring your business communication strategies and tactics are ready to stimulate that growth. Take a few moments now to review your business communication activities and determine how they are faring, and how they can contribute to your future success.
This post was written by Troy Jenkins, a Seattle business broker.