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In determining merger and acquisition needs, companies will need to consider existing strengths and weaknesses within their own firm and determine what acquirable assets outside the firm could help complement (prop a weakness) or supplement (reinforce an existing strong asset) within the company. In each...

What is the essence of your business? What is the thing you want customers walking away thinking? Now, how are you ensuring they get the message? Your brand defines your business and becomes a memorable touchstone for customers. Businesses with clear, well-known brands sell faster and...