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13 Oct Changing the Name of a Public Corporation

In some cases changing the name of the shell used in a reverse merger scenario is immaterial to the longevity of the business, especially if the private company still maintains complete autonomy and branding. The best example is the overly-referenced Berkshire Hathaway. When Warren Buffett merged his growing insurance empire into the small, pink-sheet-listed textile and furniture manufacturer in the early sixties, changing the name of the entity was not a top priority. Perhaps because the textile and furniture business also continued operations within the public parent for over another 20 years. Ultimately, Berkshire itself became a household name. Certainly, using Berkshire Hathaway is an unfair example. In most instances, companies that go public through the reverse merger process will desire or require a corporate name change of the company in which they have consummated a deal with. Here are a few pointers on this process.

Because a reverse merger does little to change the corporate structure (apart from the company’s shareholders), including the name, many companies will want the public firm to more accurately reflect the operations, branding and business of the previous private company. The process of changing the name of the public entity often requires the following time-consuming steps:

  1. A full proxy statement
  2. Shareholder approval
  3. A shareholder meeting

Commonly, the process of a corporate name change occurs at the next shareholder meeting so as to avoid the typically arduous process of calling a separate meeting just to change the name of the company.

A Quicker, Less Painful Option

For firms incorporated in Delaware–of which a good majority are–there is a much faster and ultimately less painful option for enacting a corporate name change. In 1998 Delaware passed a law which allows a public shell corporation establish a new wholly owned subsidiary and permits the a short-form merger effectively changing the name of the business to the new, more desirable name. This process requires no shareholder approval as long as the parent owns more than 80% of the newly formed subsidiary. The newly formed entity can, under Delaware law, become the sole surviving entity in the merger and the new entity is allowed to adopt and keep the legal name of the sub.

If your firm isn’t incorporated in Delaware, then the short-form merger likely isn’t an option.

If you’re ultimately not in Delaware, then changing the name has more of a process attached to it, than it’s worth. In fact, most opt-out. Not all companies are as concerned about the name of their parent in a reverse merger scenario. In fact, changing the name is a formality that just isn’t worth the headache. For those concerned with branding, it could mean a great deal.

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Nate Nead
Nate Nead is a licensed investment banker and Principal at Deal Capital Partners, LLC which includes InvestmentBank.com and Crowdfund.co. Nate works works with middle-market corporate clients looking to acquire, sell, divest or raise growth capital from qualified buyers and institutional investors. He is the chief evangelist of the company's growing digital investment banking platform. Reliance Worldwide Investments, LLC a member of FINRA and SIPC and registered with the SEC and MSRB. Nate resides in Seattle, Washington.
  • John Hempton

    Politely bullshit. A. The textiles company was a giant employing thousands of people. B. The insurance business was not reverse-merged in. It was bought and built with cash flow from the textile company as they started ANOTHER business. It is an article of faith that Berkshire Hathaway was a reverse merger. It just isn’t true. Please stop kidding yourself.

  • Troy Jenkins

    Wow, this is a really good example. I think you are right, since the business continue to operate and maintain it previous line of operations it won’t matter what the name of the public shell is. Any body that wants to invest can just delve into the quantitative and qualitative analytics to find if it is a worthy investment.